Tommy X Shawn Classics Reborn

TOMMY HILFIGER presents a capsule collection with GRAMMY nominated, multi-platinum singer-songwriter Shawn Mendes. The collaboration recodes timeless classics, bringing new life to prep icons, designed with sustainability at heart. Shawn Mendes was inspired by TOMMY HILFIGER’s take on pre-90s prep, highlighting relaxed fits and original comfort with an emphasis on inclusivity. These new designs reinterpret iconic TOMMY HILFIGER looks in a contemporary way, creating a collection of classics for today and tomorrow. The partnership embraces Mendes and Hilfiger’s shared vision of sustainability by using recycled and innovative materials.

Download Press Release Download Q&A

Classics Reborn

How has it been working with Tommy?

Very cool and collaborative. Tommy's styles are classic, yet always have an added layer that make them unique. Getting to be involved in understanding how these pieces come to life, especially the ones with sustainability at the forefront, has been really incredible.

The Tommy X Shawn Classics Reborn collection marks another step towards realizing our vision for sustainability, as we aim to create fashion that Wastes Nothing and Welcomes All. Shawn is an impressive young man and advocate for positive change. We’re proud to partner with him and continue playing our part in creating a more responsible future of fashion.

– Tommy Hilfiger

THE VARSITY ICON

The varsity jacket - with 70% recycled wool blend, and sleeves made from 30% ECONYL® recycled nylon.

STARS AND STRIPES

A rugby shirt in a 20% recycled and 80% organic cotton blend.

What are you most proud of in this collection?

The collection is so special to me because I was able to work with Tommy Hilfiger to co-create this range which includes these amazing, high-quality, sustainable versions of their most classic clothing items.

Community Reborn

As a reflection on a contemporary way of living, the campaign emphasizes surrounding yourself with people that move you to be better, and unites a cast featuring the singer’s friends and family, as well as advocates for sustainability and next-generation creatives. Shawn is joined by his sister Aaliyah Mendes, artist, singer-songwriter and close friend Jon Vinyl, artist producer Mike Sabath, multidimensional artist Ahmad Cissé, author and model Maye Musk, designer Czarina Kwong, champion for change Deprise Lons, and models Yvesmark Chery and Anita Jane Pathammavong.

Tommy X Shawn Classics Reborn

TOMMY HILFIGER

Principal Designer, Tommy Hilfiger Global

Uplifting and inspiring consumers since 1985, Tommy Hilfiger has pioneered one of the world’s most recognized premium lifestyle brands. With Hilfiger’s vision and leadership as Principal Designer, his eponymous brand celebrates the essence of classic American style with a modern twist. Tommy Hilfiger offers premium quality and value to consumers worldwide under the TOMMY HILFIGER and TOMMY JEANS lifestyles, with a breadth of collections including men’s, women’s and kids’ sportswear, denim, accessories, and footwear.

Download Full Bio

SHAWN MENDES

A trailblazer for change, Grammy-nominated Canadian singer-songwriter, Shawn Mendes, is the third-youngest solo artist to achieve three consecutive #1 albums. In 2019, Shawn launched his eponymous foundation, which seeks to inspire today’s youth to discover causes they’re passionate about while empowering them to change the world.

As part of its ongoing mission, the foundation provides resources and distributes “Wonder Grants” to enable, uplift and amplify young change-makers to create new opportunities and better their communities.

Download Q&A

Campaign Images - BTS

Campaign Images - HERO

Videos

SM Color | 15s

SM Community | 15s

SM Materials | 15s

SM Self | 15s

SM Classics | 30s

SM Classics | 60s

Stills

PRESS CONTACTS

GLOBAL

Tommy Hilfiger
Danzingerkade 165
1013 AP Amsterdam
The Netherlands

Jolanda Smit
Senior Director Brand Communications
+31 (0)6 50 00 15 67
JolandaSmit@tommy.com

Lyndsey Anderson
Senior Manager Communications and PR
+31 (0)6 25 67 98 55
lyndsey.anderson@tommy.com

Maja Volt
Senior Manager Communications and PR
+31 (0)6 22 41 88 11
majakarlsson@tommy.com

THE AMERICAS

Tommy Hilfiger
285 Madison Avenue, Floor 9
New York, NY10017

Shawna Schmitz
Senior Director, Communications & Earned Media
Shawnaschmitz@tommy.com

Yasmine Samatali
Senior Manager, Communications & Earned Media
yasminesamatali@tommy.com

LATIN AMERICA

Tommy Hilfiger - ASW Group
MetroBank Tower, 14th Floor
Punta Pacifica, Isaac Hanono Missri Street
Panama City, Panama

Gabriela Arauz
Marketing Manager
+507 206 0555 (Extension 3036)
garauz@aswgr.com

Isabella Costa
PR & Communications Lead
+507 206 0555 (Extension 3040)
icosta@aswgr.com

ASIA PACIFIC

Tommy Hilfiger
17/F, Two Harbourfront
22 Tak Fung Street
Hunghom, Kowloon
Hong Kong

KM Ho
Manager, Communications
KMHo@tommy.com

AUSTRALIA

Tommy Hilfiger
3-7 McPherson Street
Banksmeadow, NSW 2019

Dianne Taylor
+61 419 417 591
dianne.taylor@pvhba.com

James Tawfik
+61 0450 390 635
James.Tawfik@pvhba.com

Arlene Hubbard
+61 29 31 62 127
Arlene.Hubbard@pvh.com

AUSTRIA

Haebmau. ATELIER
Rosenthaler Str. 52
10178 Berlin – Germany

Bianca Ruessel
+49 (0) 30 726 208 358
bianca.ruessel@haebmau.de

Sarah Rienecker
sarah.rienecker@haebmau.de

BRAZIL

Tommy Hilfiger - InBrands
Av Maria Coelho Aguiar, 215 – CEP 05804-900
Bloco C 2º andar ou Subsolo (Recebimento e Engenharia de Produto)
Jardim São Luiz, São Paulo, SP

Olivia Hanssen
Head of Marketing & Communications
+55 11 98 821- 7821
olivia.hanssen@inbrands.com.br

Olivia Pereira
PR & Marketing Analyst
+55 11 99 420-3912
olivia.pereira@inbrands.com.br

BULGARIA

United Partners
120 Kiril i Metodii Str.
Sofia, Bulgaria

Desislava Boyanova
+359 887 70 07 98
Desislava.boianova@united-partners.com

CAMBODIA

Tommy Hilfiger
Unity International Trading Co.,
T-One Building, #53, Samdach Pan Ave,
Daun Penh, Phnom Penh, Cambodia

Jeremy Wong
+85593416777
jeremy@unity.com.kh

Sokun Chea
+85593836777
sokun.chea@unity.com.kh

CANADA

Tommy Hilfiger
285 Madison Avenue, Floor 9
New York, NY10017

Shawna Schmitz
Senior Director, Communications & Earned Media
Shawnaschmitz@tommy.com

CHINA

Tommy Hilfiger
9/F, No. 555 Anyuan Road,
Jing'An District, Shanghai, 200040, China

Juliana Huang
+86 21 22 87 14 00
julianahuang@tommy.com

CYPRUS

ACTION
6 Kondilaki Street, 1090
Nicosia, Cyprus

Loukia Georgiou
loukia.g@actionprgroup.com

EGYPT

Nile Projects & Trading Co
281 South ElTesaen st. 5th Settlement, New Cairo
Cairo, Egypt

Alaa Basyouni
+201007416135
alaa-basyouni@nileprojects-fashion.com

FRANCE

Tommy Hilfiger France
137 rue du Faubourg Saint-Honoré
75008 Paris

Noémie Dery
+33 176 537 911
Noemie.Dery@tommy.com

GCC/MIDDLE EAST

Z7
Dubai Design District
Building 5
Office B306
P.O Box 333020
Dubai, UAE

Farah El Alfy
Senior Account Executive
+971 4 447 7238 / +971 55 281 4861
maha@z7communications.com

Sahithya Shetty
Senior Account Manager
+971 4 447 7238 / +971 52 517 7271
sahithya@z7communications.com

Ibrahim Ahmed
Group Director
+971 4 447 7238 / +971 55 483 4672
ibrahim@z7communications.com

GERMANY

Haebmau. ATELIER
Rosenthaler Str. 52
10178 Berlin – Germany

Bianca Ruessel
+49 (0) 30 726 208 358
bianca.ruessel@haebmau.de

Sarah Rienecker
sarah.rienecker@haebmau.de

GREECE

Outstand Communications
40 Kyriazi & Kassaveti Str.
Kifissia 14562, Athens

Alexia Sakellariou
+30 210 3311000
a.sakellariou@outstand.gr

HONG KONG

Tommy Hilfiger
17/F, Two Harbourfront
22 Tak Fung Street
Hunghom, Kowloon

Wing Ching
WingChing@tommy.com

INDIA

Tommy Hilfiger
Nº 4, Brunton 1st Cross Road
Bangalore 560025

Aadhya Gupta
+ 91 995 849 4608
aadhya.gupta@th-india.com

INDONESIA

Tommy Hilfiger
PT Mitra Adiperkasa TBK
Level 28, Sahid Sudirman Center
Jalan Jendral Sudirman Kav. 86
Jakarta, Pusat 10220
Indonesia

Hammarliandi K
+62 21 8064 8255 (Extension 82166)
Hammarliandi.K@map.co.id

ISRAEL

Factory 54 | Irani Corp
Derekh Ben-Zvi, Tel Aviv-Yafo
Tel-Aviv, TLV, 6810431 IL

Shir Ifrach
+972546268175
shirif@iranigroup.co.il

Emmanuelle Silberstein
+972 54 45 46 555
emmanuelles@iranigroup.co.il

ITALY

Tommy Hilfiger Italy
Via Podgora 2
20122 Milan

Valentina Villa
+39 348 6279609
Valentina.Villa@tommy.com

JAPAN

Tommy Hilfiger Japan
16 Floor HIBIYA PARKFRONT
2-1-6 Uchisaiwaicho Chiyoda-ku Tokyo 100-0011
Japan

Miyuki Ozawa
+813 66330807
miyukiozawa@tommy.com

Natsuki Munakata
+813 66 31 37 09
NatsukiMunakata@tommy.com

KOREA

Tommy Hilfiger
Handsome Corp.
195 Gangdong-Daero,
Gangdong-Gu
Seoul, Korea, 05402

Soo Choi
soo.choi@thehandsome.com

MALAYSIA

Tommy Hilfiger
Level 6-3, Menara Khuan Choo
75A, Jalan Raja Chulan
Kuala Lumpur, Malaysia 50200

Joyce Wong
+60 321107870
JoyceWong@pvh.com

MEXICO

Tommy Hilfiger
Boulevard Manuel Ávila Camacho No.5
Torre C, Piso 22,
Col. Fraccionamiento Lomas de Sotelo
Naucalpan de Juárez, Estado de México,
CP. 53390

Georgina Franco Su
+52 (55) 3000 5295
gfranco@grupoaxo.com

Jaime Carmona Estrada
+52 (55) 44 90 65 95
jcarmonae@grupoaxo.com