1991 – 1994

Team Lotus Sponsorship

1991 Tommy Hilfiger became the official clothing sponsor for Team Lotus.

Team colors were inspired by Team Lotus colors and the Tommy brand colors of red, white and blue, which featured on Team Lotus cars.

Bespoke team uniforms also created in these colors.

Lotus drivers during this period: Mika Häkkinen, Johnny Herbert, Alex Zanardi

Summer 1994 Tommy Hilfiger produced an advertising campaign and capsule collection inspired by the Tommy's love of motor sports, Monaco, and the collaborative colors of both Team Lotus' green, white and yellow, and Tommy Hilfiger's red, white and blue.

DRIVERS DURING THIS PERIOD:
/MIKA HÄKKINEN
/JOHNNY HERBERT
/ALEX ZANARI

1998 – 2002

Ferrari Sponsorship

1998 Tommy Hilfiger became the official clothing sponsor for Ferrari.

Design of official team kits and driver uniforms

Car characteristics including silver detailing, chrome rims and carbon fibre were used to inspire the trims of garments.

Two capsule collections sold globally.

Ferrari Challenge Series A competition for Ferrari-owners to compete in top-level sprint races on the world's most prestigious tracks.

  • Tommy Hilfiger designed custom clothing to support this series.
  • Tommy Hilfiger had a team of specially painted race cars competing in the series.

DRIVERS DURING THIS PERIOD:
/MICHAEL SCHUMACHER
/EDDIE IRVINE
/RUBENS BARRICHELLO

2008 – NOW

Mercedes-AMG Petronas F1

2018 Tommy Hilfiger became the official clothing sponsor for Mercedes-AMG F1.

Current design of official team kit.

Team and drivers dressed for special events.

Partner programs ran over the seasons bringing business partners, wholesale partners, influencers and celebrities to races.

4 Capsule Collections for TOMMY HILFIGER TAILORED with Mercedes-Benz in Spring 2019, Fall 2019, Spring 2020, Fall 2020.

  • Designs blending iconic Tommy Hilfiger classic American cool sportswear heritage with innovative premium materials and design.
  • Collections sold globally.

DRIVERS DURING THIS PERIOD:
/LEWIS HAMILTON
/VALTTERI BOTTAS
/GEORGE RUSSELL
/MICK SCHUMACHER

Unique Partnership Activations

  • On Track campaign video created with Lewis Hamilton and Gigi Hadid
  • The 'Driving School' video put the brand ambassadors behind the wheel as they drove a lap at Pocono Raceway, Pennsylvania, using a dashcam to show the reaction to each ambassador's driving skills.

Mercedes-AMG F1 drivers during this period

  • Lewis Hamilton (2018–present) Won World Driver's Championship in 2018, 2019 and 2020 while Tommy Hilfiger was involved.
  • Valtteri Bottas (2018–21).
  • George Russell (202–present).
  • Mick Schumacher (reserve driver 2023).

Constructor's Champions in 2018, 2019, 2020 and 2021 while Tommy Hilfiger was involved with the team.

MERCEDES-AMG
PETRONAS F1