Fashion Meets
Motor Sport

Ongoing partnership: Supermodel and entrepreneur Kendall Jenner continues her partnership with brand joining Tommy for an iconic weekend at the Miami Grand Prix having starred in Spring '24 campaign.

Building on history: Of breaking conventions fusing fashion, sport and entertainment, Kendall joins latest in a series of 'Weekends with Tommy'.

Experiencing the thrill of F1: The fashion icon enjoyed a hot lap with Lewis Hamilton posting dashcam footage to her global social audience.

Raising profile of F1 ACADEMY: Kendall was introduced to the series by Managing Director Susie Wolff, watching on from the pit wall as Nerea Martí raced in red, white and blue.

Family: Tommy hosted Kendall for the weekend alongside Lewis Hamilton, sponsored driver Nerea Martí and American singer Justine Skye.

Official partner: Tommy Hilfiger announced in landmark partnership with F1 ACADEMY.

• F1 Academy – an all-female racing series designed to help and develop young female drivers.
• Tommy Hilfiger using its global platform to empower young female drivers and reshape the landscape of the sport.
• Partnership driven by a shared vision to champion fearless female drivers helping guide them to elite levels of competition.

Driver sponsorship: Spanish driver Nerea Martí welcomed to the Tommy Family.

Team design: Nerea races in the red, white and blue of Tommy Hilfiger in a branded car and race suit.

• One of fifteen liveries for the 2024 season, as well as F1 ACADEMY staff uniform.
• The F1 Academy staff uniform will also be designed and supplied by Tommy Hilfiger.

F1 Legacy: Brand has a unique history in Formula 1, sponsoring teams since the '90s and breaking conventions with disruptive sponsorship activations.

• The racing aesthetic has had a huge influence on the brand.
• Motor sport uniforms colors and patches have been incorporated into our designs over the years.

F1 ACADEMY: Tommy working in union with Managing Director Susie Wolff, Nerea Martí and the whole F1 Academy team.

Ongoing partnership: Star of APXGP Damson Idris joins Tommy Hilfiger as brand ambassador featuring in forthcoming campaigns through to 2025.

Building on history: Of fusing fashion, sport and entertainment.

Face of menswear: Unveiling a new elevated casual side of the collections.

Partnership announcement: Breaking conventions and elevating the collaboration experience, the announcement was made at the Las Vegas Grand Prix weekend in 2023.

Family: Tommy hosted Damson, along with his close friends and chosen family, on the ultimate boys' trip to Las Vegas.

Hollywood star: Damson Idris as new icon of style with a casual and tailored style.

APXGP: Partnership with Apple Original Films for its highly-anticipated Formula 1™ racing feature.

Cast: Brad Pitt plays a former driver returning to F1, alongside rising star Damson Idris as his teammate.

Team: Film follows stars as drivers on APXGP, a fictional 11th team on the grid.

Production: Feature hails from director Joseph Kosinski, Jerry Bruckheimer Films, Plan B Entertainment, and seven-time Formula One champion Sir Lewis Hamilton's Dawn Apollo Films banner.

F.A.M.E.S: Builds on the brand's history of creating iconic moments between fashion and sport in Formula 1 racing.

Sponsorship: Tommy Hilfiger is the only global fashion company working with Apple Studios to sponsor the film.

Visibility: APXGP car will showcase the Tommy flag logo on the halo, front and side, as well as on driver kits and uniforms.

Tommy x Mercedes-AMG F1 x Awake NY: A collection reinterpreting prep classics, colliding performance aesthetics with characteristic NYC street vibes.

Journey concept celebrates the shared experience of an independent journey.

Campaign cast features Mercedes-AMG F1 drivers Lewis Hamilton, George Russell and Awake NY's founder Angelo Baque, as well as Mr. Tommy Hilfiger. Mick Schumacher also features as a partner of Tommy Hilfiger and the Mercedes AMG Formula 1 team.

Giving opportunity to underrepresented communities in the creative industry, the collaboration works with Creatives Want Change (CWC), inviting BIPOC and LatinX participants to attend the race in Miami.

Collaborating: Building on Tommy Hilfiger's history of collaborating with diverse talent, and celebrating the community and empowerment of the F1 world.

Inclusivity: Diversity and self-expression are at the heart of everything we do. This comes to life in the campaign cast from all areas of the creative industries.

7-piece collection: Angelo explored the Tommy Hilfiger archive and selected pieces that resonated with his memories of growing up in Queens, NYC, in the '90s.

Clash of prep and streetwear: Creating a bold range of motor sport-inspired lifestyle icons.

Archival staples have been reinvented with inspirations from racing and NYC street aesthetics.

Drivers' racing numbers feature on silhouettes, with Lewis Hamilton's 44 and George Russell's 63, while a special Awake NY tribute references '85, the year Tommy Hilfiger opened its doors.

Concept inspired by Tommy Hilfiger's love of motorsports, with Mercedes-AMG F1 cars and simulators integrated into the show set.

Collection nodded to the styles of the Formula 1 racing pit crew, with heritage work wear and a strong focus on denim.

Street styles were born from iconic shapes, bold colors, and streamlined graphics of racers.

Collection featured the Tommy x Gigi collaboration. Designs included athletic color-blocking in red, white and blue, enhanced with a signature Gigi racing stripe print, graphic badges and embroidered speed logos.

In Spring 2018, Lewis Hamilton became global brand ambassador for TOMMY HILFIGER Men's, including HILFIGER COLLECTION, TOMMY HILFIGER TAILORED and TOMMY HILFIGER menswear, underwear and swim.

Tommy and Lewis collaborated on 5 collections together (Fall 2018, Spring 2019, Fall 2019, Spring 2020, Fall 2020).

Tommy x Lewis features sporty influences, heritage pieces, oversized silhouettes, and sustainable elements such as organic cotton, blending Lewis Hamilton's fashion-forward vibe with Tommy Hilfiger's classic American cool DNA.